Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Audiences based on Company of a Visitor

Avatar

Avatar
Validate 1
Level 2
robert_yocum
Level 2

Likes

11 likes

Total Posts

43 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 10
Boost 1
View profile

Avatar
Validate 1
Level 2
robert_yocum
Level 2

Likes

11 likes

Total Posts

43 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 10
Boost 1
View profile
robert_yocum
Level 2

24-01-2019

We are interested in building audiences that are built based on Company data.

The scenario is something like the following:

  1. We publish an ad and track visits to the site with specific URL parameters
  2. We use a service like Demandbase or D&B to identify the company of people who click thru on our ad
    1. All of this is recorded in Adobe Analytics as dimensions as well as Audience Manager as Traits
  3. As a company responds, we'd like to target other people at that company with a similar ad to expand our reach

Essentially, this is an Account Based Marketing approach, but where we automatically scale the account list based on the companies that come in from the click.

We aren't sure if this is possible with any of the tools in Audience Manager or if there are Marketplace providers that can help solve this targeting as well.

Ideas?

Thanks for your help.

Robert

Replies

Avatar

Avatar
Ignite 10
Employee
ankitasodhi
Employee

Likes

37 likes

Total Posts

95 posts

Correct Reply

36 solutions
Top badges earned
Ignite 10
Ignite 5
Ignite 3
Ignite 1
Give Back 5
View profile

Avatar
Ignite 10
Employee
ankitasodhi
Employee

Likes

37 likes

Total Posts

95 posts

Correct Reply

36 solutions
Top badges earned
Ignite 10
Ignite 5
Ignite 3
Ignite 1
Give Back 5
View profile
ankitasodhi
Employee

25-01-2019

Hello There,

You can utilize Algorithmic Models for this use case which will help you to increase reach using a base trait/segment.

Avatar

Avatar
Validate 1
Level 2
robert_yocum
Level 2

Likes

11 likes

Total Posts

43 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 10
Boost 1
View profile

Avatar
Validate 1
Level 2
robert_yocum
Level 2

Likes

11 likes

Total Posts

43 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 10
Boost 1
View profile
robert_yocum
Level 2

25-01-2019

We suspected as much, but how would we get the modeling to focus on a precise company list?

Avatar

Avatar
Contributor 2
MVP
Varun_Kalra
MVP

Likes

181 likes

Total Posts

286 posts

Correct Reply

121 solutions
Top badges earned
Contributor 2
Contributor
Seeker
Ignite 10
Ignite 5
View profile

Avatar
Contributor 2
MVP
Varun_Kalra
MVP

Likes

181 likes

Total Posts

286 posts

Correct Reply

121 solutions
Top badges earned
Contributor 2
Contributor
Seeker
Ignite 10
Ignite 5
View profile
Varun_Kalra
MVP

25-01-2019

Robert,

You need to first check with the data provider who has that kind of data and subscribe to their feed in Marketplace.

Then you can run an algo model with focus on accuracy and select the third party data sources.

While creating the segment you can suppress those traits with AND NOT who have already visited /clicked the ad.

Thanks,

Varun Kalra

Avatar

Avatar
Validate 1
Level 2
robert_yocum
Level 2

Likes

11 likes

Total Posts

43 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 10
Boost 1
View profile

Avatar
Validate 1
Level 2
robert_yocum
Level 2

Likes

11 likes

Total Posts

43 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 10
Boost 1
View profile
robert_yocum
Level 2

25-01-2019

We haven't seen any Marketplace offerings that help to zero in on company yet, but will keep looking.  If there are recommendations to explore, we'd love to review those.