Learn about activation best practices and people-based destinations in Adobe Audience Manager. People-based destinations is an industry-first capability that unlocks new activation use cases. Deliver content based on CRM attributes, such as loyalty status or offline engagement with a call center or retail store, and target users who have never visited or authenticated on an online property. You can also combine offline attributes with online behavioral data in a single segment and deliver more advanced, targeted personalization.
In this lab:
Tuesday, March 31 | 04:30 PM - 06:00 PM
Thursday, April 02 | 12:30 PM - 02:00 PM
Rafaat Hossain, Manager, Software Development, Adobe
Terry Chen, Senior Product Manager, Adobe
1h 30m
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