Adobe Summit 2019 | S108 - Telus’ Journey Transforming Customer Data into High-Value Audiences
Lab Details
From concept to execution, Telus Digital’s core team achieved success in powering their real-time personalization strategy. Centralizing and activating their audience data through Audience Manager, Adobe’s data management platform (DMP), was a key element. Learn how this hybrid team of technical marketers spearheaded an effort to create an advanced data-flow journey from Audience Manager to their data lake, built predictive models, and ingested the data back again into the DMP for advanced customer scoring. By unifying customer data across their Adobe stack and activating audiences site side with Adobe Target, Telus is able to breakdown silos among business units to deliver on strategic business initiatives focused on personalization through their online and offline channels.
Highlights:
- How to architect Adobe solution integrations to drive telco use cases
- Best practices on how and when to use DCS APIs
- Benefits of data lake integration with Audience Manager for audience propensity scoring
- Business impact of Audience Manager across teams
Speaker(s)
Kris Groulx, Manager, Analytics & Insights, Telus
Nagendra Nukala, Multi-Solution Architect, Adobe
Session Length
1h 30m
Catalog Link
S108 - Telus’ Journey Transforming Customer Data into High-Value Audiences
Q&A
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