Expand my Community achievements bar.

Adobe Summit 2019 | S107 - The DMP's Engine: What You See Is Not Just What You Get


Level 10


Lab Details

The importance of delivering real-time experiences requires a product roadmap that goes beyond building a killer front-end UI. Understanding how tools are built from the ground up to support the velocity and variety of your datasets is a requirement for pinpointing and future-proofing your technology investments. Discover the innovations that are under the hood of Adobe’s data management platform (DMP), Audience Manager. We'll showcase how Adobe is leading the way in building a streaming DMP. In addition to building optimized workflows, our priority is to invest in the underlying architecture, flexibility, and controls to enable enterprises to ingest, analyze, and act on data with confidence. Key takeaways include:


  • Comprehensive review of the underlying technology of Audience Manager
  • Why a streaming DMP is a requirement for delivering real-time experiences at scale
  • How Audience Manager solves data velocity and identity


Andrew Gutierrez, Audience Manager Product Manager, Adobe

Session Length

1h 30m

Catalog Link

S107 - The DMP's Engine: What You See Is Not Just What You Get


Please use this thread to ask the question related to this lab.

Don't forget to register yourself for the LAB using the catalog link above. Seats are limited!!

0 Replies