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Adobe Summit 2019 | S107 - The DMP\'s Engine: What You See Is Not Just What You Get
Lab Details
The importance of delivering real-time experiences requires a product roadmap that goes beyond building a killer front-end UI. Understanding how tools are built from the ground up to support the velocity and variety of your datasets is a requirement for pinpointing and future-proofing your technology investments. Discover the innovations that are under the hood of Adobe’s data management platform (DMP), Audience Manager. We'll showcase how Adobe is leading the way in building a streaming DMP. In addition to building optimized workflows, our priority is to invest in the underlying architecture, flexibility, and controls to enable enterprises to ingest, analyze, and act on data with confidence. Key takeaways include:
Highlights:
- Comprehensive review of the underlying technology of Audience Manager
- Why a streaming DMP is a requirement for delivering real-time experiences at scale
- How Audience Manager solves data velocity and identity
Speaker(s)
Andrew Gutierrez, Audience Manager Product Manager, Adobe
Session Length
1h 30m
Catalog Link
S107 - The DMP's Engine: What You See Is Not Just What You Get
Q&A
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