Consumers are more informed and vigilant about their personal data than ever before. Marketing responsibly in your data-driven marketing and audience management initiatives can no longer be an afterthought. The tenants of GDPR (General Data Protection Regulation), California Consumer Privacy Act (CCPA), and other privacy-focused industry changes will impact and inform your digital marketing strategy. In this session, we’ll dig deeper into privacy-related implications of device graphs, data collection and retention, and second-party data sharing. Adobe will also talk about the capabilities within Audience Manager, Adobe’s DMP (Data Management Platform) that follow privacy-by-design principles.
Learn about prevailing privacy trends in the world of digital marketing
Identify risks in your consumer data collection, retention, and consent management practices
Adobe will also discuss Audience Manager features for managing data privacy and governance
Kunal Chopra, Product Manager, Adobe
Fatemeh Khatibloo, Featured Speaker, Principal Analyst, Forrester