Adobe Summit 2019 | S102 - Experience Data Management Platform Is Here!
Session Details
Tracking all the types of data available and using them effectively is challenging. Data science can help automate various analyses and provide accurate insights from the vast pool of data. As data management platforms (DMPs) are becoming central to businesses, they not only want their data scientists to have an easy path to connect and analyze various digital sets, but they also want the data science techniques to be simplified and democratized so that every member across an organization can take advantage of the benefits. Delve into the various data science techniques that audience specialists can leverage today with Adobe’s DMP, Audience Manager, and get a preview of what's coming next. Key takeaways:
Highlights:
- Current data science capabilities in Adobe Audience Manager
- Use cases where data science can be the only choice
- Preview into upcoming machine-learning capabilities for audience creation
Speaker(s)
Lakshmi Shivalingaiah, Group Product Manager, Adobe
Lei Liu, Data Scientist, Marketing & Customer Insights: Advanced Analytics, Adobe
Session Length
1h
Catalog Link
S102 - Experience Data Management Platform Is Here!
Recording
Presentation
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