Transforming your marketing initiatives into an experience-based business is a journey, not a destination. However, the lack of unified data and proactive marketing tools prevents even the most-seasoned marketers from creating brands that stick. The result? Slower time to market while your brand’s identity gets lost in translation. Although the Adobe Experience Manager data management platform (DMP) has arrived (according to session S102), how can you put the technology to work for you? Successful organizations master the optimization loop of learning how to analyze, activate, and optimize audiences from a centralized, experience-focused platform. This session showcases, from soup to nuts, the advanced tools within Audience Manager to efficiently drive a customer journey at a strategic level.
How to put the DMP to work for you
A playbook for a mature DMP practice
Examples of in-market, advanced use cases
Shoaib Alam, Sr. Cloud SC, Adobe
Jae Lee, Consulting Lead for North America - Audience Manager (DMP), Adobe