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Adobe Summit 2019 | L746 - Revolutionize Your Trait Strategy to Discover New Signals


Level 10


Lab Details

Understand the ins and outs of the Adobe Audience Manager Data Explorer. Use trending signals, top unused signals, and saved searches to maximize your time and efficiently optimize your taxonomy. Minimize trait creation just because, and understand how to backfill historical trait realizations.


  • Learn tips and tricks for updating your taxonomy
  • Optimize trait creation with all types of unused signals
  • Become the Magellan of data in your organization!


Paresh Shenoy, Engineering Manager, Adobe

Victor Grigoriu, Computer Scientist, Adobe

Dylan Kario, Web Applications Engineer, Adobe

Session Length

1h 30m

Digital Lab Manual

Experience League Intelligent Guidance | Adobe


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