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Adobe Marketing Summit, Lab Calendar - Adobe Audience Manager


Level 10

Dear AAM Community Users,

Are you attending the Adobe Marketing Summit, in Las Vegas this March? If yes, check the event details below and plan your itinerary accordingly.

See you at the Summit! 


Tuesday, March 27th

1:00 PM - 2:00 PM: S127 - DMP 101: Data Management Platform Basics with Matt Skinner from Adobe and Marisa Nelson from US Bank (Beginner Session)

1:00 PM - 2:00 PM: S138 - Audience Manager at the NFL: Commitment to excellence with Andrew Gutierrez from Adobe and Aaron Jones from NFL (Advanced Session)

1:30 PM - 3:00 PM: L761 - Bridge the device divide. Save your campaign with Adobe Audience Manager (Lab – Technical Audience)

2:30 PM - 3:30 PM: S129 - Setting Up Your DMP Center of Excellence with Nina Caruso from Adobe (General Audience)

4:00 PM - 5:00 PM: S126 - Stories Over Spreadsheets: Become a power user of Audience Manager Insights with Shelby Farmer from Adobe (Advanced Session)

4:30 PM - 6:00 PM: L758 - Lights, logs, action! Boost ad efficiency with Audience Manager log files (Lab – Technical Audience)

5:30 PM - 6:30 PM: S131 - Too hot for main stage: Data science and the DMP with Lakshmi Shivalingaiah from Adobe with Meagan Gentry from Lenovo (Advanced Session)

Wednesday, March 28th

8:30 AM - 9:30 AM: L757 - Expand your reach with Audience Manager look-alike models (Lab – Technical Audience)

8:30 AM - 9:30 AM: S130 - Customizing your Audience Dashboard with Shoaib Alam (Advanced Session)

8:30 AM - 9:30 AM: S136 - Buy, sell, share! A marketer’s guide to the data trade with Kunal Chopra and Becky Siegel from Adobe (Intermediate Session)

2:00 PM - 3:30 PM: L759 - People based marketing with Adobe Audience Manager and Adobe Device Co-Op (Lab – Technical Audience)

2:30 PM - 3:30 PM: S137 - Powering your personalization strategy with DMPs with Kimaya Chaudhary and Sarah Steidinger from Citizens Bank (General Audience)

2:30 PM - 3:30 PM: S135 - DMP best practices: Pitfalls to avoid with Dan Raffe (General Audience)

Thursday, March 29th

10:00 AM - 11:30 AM: L760 - Tear down that wall! Bring your audience and analytics data together (Lab – Technical Audience)

11:00 AM - 12:00 PM: S133 - Audience Manager & Device Co-op | Connecting devices and profiles with Ben Beard and Nagendra Nukala and Will Fraley from Sprint (Advanced Session)

1:30 PM - 2:30 PM: S134 - Enterprise strategy: Leverage DMPs to drive return on audience (RoA) with Buck Dossey from Adobe and Clayton Smith from T-Mobile  (Advanced Session)

1:30 PM - 2:30 PM: S132 - Power to the publisher: Optimizing the value of the DMP with Jackie Chevallier from Adobe (Beginner Session)

1:30 PM - 3:00 PM: L768 - Implementing Adobe Audience Manager and ID sync using Adobe Launch (Lab – Technical Audience)

3:00 PM - 4:00 PM: S128 - Adobe Audience Manager: Drinking our own champagne with Anton Miller from (Intermediate Session)

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