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SOLVED

When to use Adobe Device Co-op

jeffnomina
Level 1
Level 1

My understanding is that if you build a segment with the device co-op as the profile merge rule, you can ONLY reach people who are in the device co-op. This would severely limit the segment size and exclude those who qualify for the segment based on the traits but are not part of the device co-op.

How have others implemented segments using the co-op? For something simple like a suppression use case does it make sense to create two segments – one with a merge rule of “No Authenticated” to maximize the scale of the segment and another with the “Co-op” merge rule to make sure you’re finding your audience across multiple devices?

Can someone confirm if my initial understanding is correct and the best way to use the co-op? I want to maximize the size of my segments but also benefit from finding users across multiple devices.

Thanks

1 Accepted Solution
jeffnomina
Correct answer by
Level 1
Level 1

After speaking with someone at Summit, I was assured the Co-op is large enough there are very few people that would be missed by only using this profile merge rule, so I have been using this exclusively with positive results thus far.

Thanks!

Jeff Nomina

Lead Marketing Consultant

OH-01-10-0813

100 Public Square, Cleveland, OH 44113

Office: 216-471-3082

jeff_nomina@keybank.com<mailto:jeff_nomina@keybank.com>

Use the red key.®

Facebook<https://www.facebook.com/KeyBankCommunity> | Twitter<https://twitter.com/keybank?lang=en> | LinkedIn<https://www.linkedin.com/company/3252?trk=tyah&trkInfo=tarId%3A1420642994459%2Ctas%3Akeybank%2Cidx%3A2-1-4>

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4 Replies
kunalm4281542
Employee
Employee

Hi jeffnomina​,

Yes your approach is correct to maximise the coverage of visitors.

This in turn leads you to be more specific/sophisticated in your approach towards respective channel related marketing and hence impact to conversion.

Gaurang
Level 10
Level 10

Hi jeffnomina

Were you able to follow the approach and achieve desired results using the combination?

Thanks,

jeffnomina
Correct answer by
Level 1
Level 1

After speaking with someone at Summit, I was assured the Co-op is large enough there are very few people that would be missed by only using this profile merge rule, so I have been using this exclusively with positive results thus far.

Thanks!

Jeff Nomina

Lead Marketing Consultant

OH-01-10-0813

100 Public Square, Cleveland, OH 44113

Office: 216-471-3082

jeff_nomina@keybank.com<mailto:jeff_nomina@keybank.com>

Use the red key.®

Facebook<https://www.facebook.com/KeyBankCommunity> | Twitter<https://twitter.com/keybank?lang=en> | LinkedIn<https://www.linkedin.com/company/3252?trk=tyah&trkInfo=tarId%3A1420642994459%2Ctas%3Akeybank%2Cidx%3A2-1-4>

View solution in original post

Andrey_Osadchuk
Community Advisor
Community Advisor

Hi jeffnomina,

Regarding:

"I was assured the Co-op is large enough there are very few people that would be missed by only using this profile merge rule"

I was under impression that Adobe Device Co-op is still only available for the US and Canada. Has something changed?

Do you have any reports or whitepapers evaluating its coverage?