When to use Adobe Device Co-op

[#1]

My understanding is that if you build a segment with the device co-op as the profile merge rule, you can ONLY reach people who are in the device co-op. This would severely limit the segment size and exclude those who qualify for the segment based on the traits but are not part of the device co-op.

How have others implemented segments using the co-op? For something simple like a suppression use case does it make sense to create two segments – one with a merge rule of “No Authenticated” to maximize the scale of the segment and another with the “Co-op” merge rule to make sure you’re finding your audience across multiple devices?

Can someone confirm if my initial understanding is correct and the best way to use the co-op? I want to maximize the size of my segments but also benefit from finding users across multiple devices.

Thanks

[#2 · Accepted solution]

After speaking with someone at Summit, I was assured the Co-op is large enough there are very few people that would be missed by only using this profile merge rule, so I have been using this exclusively with positive results thus far.

Thanks!

Jeff Nomina

Lead Marketing Consultant

OH-01-10-0813

100 Public Square, Cleveland, OH 44113

Office: 216-471-3082

jeff_nomina@keybank.com<mailto:jeff_nomina@keybank.com>

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[#3]

Hi jeffnomina,

Regarding:

"I was assured the Co-op is large enough there are very few people that would be missed by only using this profile merge rule"

I was under impression that Adobe Device Co-op is still only available for the US and Canada. Has something changed?

Do you have any reports or whitepapers evaluating its coverage?

[#4]

Hi jeffnomina

Were you able to follow the approach and achieve desired results using the combination?

Thanks,

[#5]

Hi jeffnomina​,

Yes your approach is correct to maximise the coverage of visitors.

This in turn leads you to be more specific/sophisticated in your approach towards respective channel related marketing and hence impact to conversion.