Wanted to know how does a segment gets populated?



Hi there,

I wanted to know how does a segment get populated.

When I create a trait it starts getting populated with the audience that comes after its creation. Is it the same with a segment or a segment gets populated with the audience already present in a trait?

Accepted Solutions (1)

Accepted Solutions (1)




Hi there,

Segment and trait population both show the number of devices that qualify for it.

However, segment's population depends upon the Profile Merge rule selected.

If you selected a Profile merge rule as no authentication + current device, then it acts similar to a trait, and will show equal number of devices a trait has.

If you selected a profile merge rule that is current authenticated or last authenticated with any Device Graph option, then segment will show only those devices that will have a real time activity on your web properties.

Please check this doc

Important Considerations for Profile Merge Rules with Device Graphs


Varun Kalra

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