Twitter segment match rates - always 100% | Community

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Twitter segment match rates - always 100%

Forum|Forum|5 years ago
June 22, 2020
2 replies
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We've mapped AAM to Twitter (Twitter tailored audiences), and for all audiences we map to this destination, we are always seeing a 100% match rate. Of course this isnt the case, and when we validate w/in Twitter Ads there match rates more in line with what we'd expect (50-70%).

Is anyone else seeing these issues? Discovery on root cause? Thanks!

Marc

Audience Manager

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Best answer by Tof_Jossic

@marc_kriss You may get more feedback from the community but I believe the documentation addresses that in https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-based/twitter-tailored-audiences.html

audience matching along with the match rates for this destination are handled and hosted by Twitter, not Adobe.

Accepted solution

Adobe Employee

@marc_kriss You may get more feedback from the community but I believe the documentation addresses that in https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-based/twitter-tailored-audiences.html

audience matching along with the match rates for this destination are handled and hosted by Twitter, not Adobe.

Level 5

Yes, it does report as 100%