My first post and I am a complete AAM newbie. We have a rule-based trait (and a segment that uses this single trait) that qualifies a customer if they fall into specific incentive programs. We discovered recently that data hasn't been pushing to Adobe for the rule-based trait to determine the qualification and so we have been seeing 0 traits realization. The trait has 15 days TTL. Assuming it worked before, let's say 6 months ago (March 2020), and broke down a month after (April 2020).
Is it correct to assume that:
1) Those who qualified in March have dropped out of the trait
2) For those who dropped out of the trait, they can no longer qualify back this trait since they are passed their TTL?
Even if we fixed the data issue, the traits will only realize for those who were never realized back in March? And so the best bet is to recreate the trait and segment?
The trait TTL specifies how long the trait should remain on a profile after the last date the trait was realized. So with a TTL of 15 days, the trait will only stay on the user profile for 15 days after the day the user last qualified for the trait. However, it does not mean that the user cannot qualify for the trait again. If they perform the action to qualify for the trait again, then the trait would once again be added to their profile, and would stay there for 15 days (or longer if they realize the trait again within that 15 days).
Looking at an example:
User A qualifies for the trait on day 1 (lets say the trait is to capture visits to the "Contact Us" page on the website)
The Contact Us trait is added to the profile of User A
User A doesn't visit the Contact Us page again within the next 15 days
On day 16, the Contact Us trait is removed from the profile of User A
On day 35, User A once again visits the Contact Us page, so the trait is once again added to their profile
On day 40, User A once again visits the Contact Us page, this means they "realize" the trait again, which essentially resets the 15 day countdown.
On day 50, the trait remains on their profile
On day 55, the trait is removed from their profile.
So to answer your specific points:
1) Those who qualified in March have dropped out of the trait -> Correct
2) For those who dropped out of the trait, they can no longer qualify back this trait since they are passed their TTL? -> Incorrect (see example above).