Hi all,
My first post and I am a complete AAM newbie. We have a rule-based trait (and a segment that uses this single trait) that qualifies a customer if they fall into specific incentive programs. We discovered recently that data hasn't been pushing to Adobe for the rule-based trait to determine the qualification and so we have been seeing 0 traits realization. The trait has 15 days TTL. Assuming it worked before, let's say 6 months ago (March 2020), and broke down a month after (April 2020).
Is it correct to assume that:
1) Those who qualified in March have dropped out of the trait
2) For those who dropped out of the trait, they can no longer qualify back this trait since they are passed their TTL?
Even if we fixed the data issue, the traits will only realize for those who were never realized back in March? And so the best bet is to recreate the trait and segment?
Thanks,
Alan