ShwetaSingh Thanks for the suggestion. as i mentioned earlier, we are collecting the values those who are using our website & mobile app in an eVar.
For website/mobile browser/tablet users
For Mobile App users
Can we use this eVar to create a segment something like below. My primary question is to identify the users those who are not using our Mobile app so that we can identify based on the below segment to target them to promote our mobile app via Target. Does it make sense?
We can utilize context data variables to capture app based,mobile browser and tablet user data.The reference values you can collect could be something similar to in image.Your trait expression would look like: