Single or Multiple Destinations for a DSP?

[#1]

Hello,

I was wondering what the best way to send segments to a DSP is? Should we create a single destination specific to the DSP or should we create uniques destinations for that DSP specifically for a single segment?

For example, the DSP is AppNexus and we first want to send them a suppression segment but know that down the line we'll be sending other segments that contain a lookalike model, or perhaps a retargeting segment. Do I need three destinations or only one? I just want to know the best practice to ensure things are as clean as possible.

Also, in this instance I'd want a S2S destination correct?

Glenn Bourque

[#2 · Accepted solution]

You should only setup a single destination per partner unless instructed otherwise. You can send multiple segments to that destination.

S2S is always recommended but not all partners support it.

Thanks,

Jerry Helou, Ph.D

Digital Experience Architect

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