What are the pros and cons of methods on feeding campaign data into AAM, "pixeling the creative" or ingesting log files? Which one is the best practice or a more popular approach method among different companies? Thank you!
Q: Is there real-time server-to-server data transfer of campaign data?
Actionable Log Files allow you to capture media data from Google DCM log files and use the data to create traits in Audience Manager. Capture impressions, clicks, and conversions from ad servers as traits without having to use pixel calls.
Q: Is it common to create campaign traits automatically and dynamically? Is it through Adobe API or are there other better ways?
AAM offers APIs (as well as BAAAM) to create traits in bulk. I woiuld recommend to check the links below for API documentation.
Thank you! Could you elaborate on what ingesting log file method is usually used for if the data can't be used to create traits and segments? I assume it would be used for reporting purpose only in AAM (Audience Optimization Reports) and the ingestion is not real-time. Is that right?