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following use case: we would like to send advertising ids (idfa, android id) to AAM via Adjust callbacks and use them to build audiences. Are there any predefined key-value pairs to use or can we define a custom key-value pair for this?
Thanks & best
You can use "d_cid" parameter in order to send Advertising Ids like IDFA & GAID in AAM.
Syntax- d_cid=data provider ID%01user ID
where data provider Id is Data source Id
User ID is cusotmer ID/Advertising ID
d_sid is Trait ID (if you want to qualify for an existing Trait)
You can check all supported attributes for DCS API calls in below documenation: