Segment data miss match compare with AAM and ACS

[#1]

Hi All,

Good Evening!

Just want to understand, why there is segment couts discrepancy between the Adobe Audience Manager and Adobe Campaign Standard.

Is there any logic behind it?

We have waited almost 1 week to see the results but unfortunately, there are around 70% of variation between this two counts.

Please help me to get some insights!

Thanks,

Vijay

[#2 · Accepted solution]

Hi Vijay,

Interesting question. Since you are using device profile only to qualify for your segment, the segment population being high isn't surprising. Suppose you're qualifying into a segment based on pageview on your homepage. All your homepage visitors get qualified into it (all have MID also, since visitor service would be active on your homepage). Now your segment let's say has 10,000 qualifications. If you export this segment, Adobe Campaign won't necessarily have contact information/mapping table for all MIDs. I believe that's the reason why you're seeing such a big mismatch.

Hope this helps.

Thanks,

Harish