Second-Party Data Collection - S2S Integration - historical data access



Happy new year to you all.

Is the existing cookie pool available once the S2S destination is setup or does it start sharing the new visitors only?

- with Adobe To Adobe S2S

- with Adobe to third party DMP connection S2S

Many thanks,


Accepted Solutions (1)

Accepted Solutions (1)




Happy new Year Jerome!!

As per my understanding once you map a segment with the S2S destination then only you get a match rate of that segment with the S2S Destination. If that S2S destination is Realtime only then it will send/ share new visitors only and if the S2S Destination is batch also then it will start sending/ sharing the existing cookie pool also. There is look back period which you can use here. Max to 30 days.

Hope this helps !!
Ankit Bhatt