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Vijayakumar_Raju
Level 4
October 30, 2019
Solved

Rule Based Traits - Event Type Query?

  • October 30, 2019
  • 3 replies
  • 7513 views

Dear All,

I am still not able to identify the usage between the below event type while create rule based traits in AAM.

  • User Trait
  • Site Visitor
  • Page Visitor
  • Delivery Event
  • Conversion
  • Click
  • Click Tracking

It would be great if you have an example on where and when to select the event type?

Thanks,

Vijay

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    Best answer by shweta_singh

    Hello Vijay,

    Event type assigns the trait to a type or category, usually according to function (e.g. conversion, site visitor, partner, page view, etc.) and is optional.

    To learn how to create conversion traits, see the Creating Conversion Traits in Audience Manager video .

    Data collection in traits depends upon trait type and expression.Here are some tips and tricks which are quite useful while creating traits.

    Regards,

    Shweta

    3 replies

    S
    Adobe Employee
    shweta_singhAdobe EmployeeAccepted solution
    Adobe Employee
    October 30, 2019

    Hello Vijay,

    Event type assigns the trait to a type or category, usually according to function (e.g. conversion, site visitor, partner, page view, etc.) and is optional.

    To learn how to create conversion traits, see the Creating Conversion Traits in Audience Manager video .

    Data collection in traits depends upon trait type and expression.Here are some tips and tricks which are quite useful while creating traits.

    Regards,

    Shweta

      V
      Vijayakumar_RajuAuthor
      Level 4
      October 31, 2019

      Dear Shweta,

      Thanks for your quick response.

      I totally agree with your reference link on how we can create the traits and also to test as well.

      But my only concern is I am unable to see any informations/blogs or examples to understand better on when and where to use this event type listed above by me while create trait rules and again if i left as "blank" in event type options then what could be the impact?

      Thank you so much again!

      Regards,

      Vijay

      Varun_Kalra
      Varun_Kalra
      Level 9
      October 31, 2019

      Hi Vijay,

      The trait type is a meta data field, which is optional. But, they are required in many use cases for example:
      Audience Lab, and Audience Optimization Reports.

      While collecting media data traits, you must always assign these types. As there are reports in AOR, for example: reported conversion traits, that will only populate if a correct type is selected.

      Pixel Type           Event Type value

      Impression           Delivery Event

      Click                     Click

      Conversion           Conversion

      Thanks,

      Varun Kalra

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