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Fetch AAM audiences in Twitter

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Level 2

How do I create a custom AAM audience in Twitter? I already have a S2S integration from AAM to Twitter. Does anyone have any documentation on how I can use this audience in Twitter?

1 Accepted Solution

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Correct answer by
Level 3

Hi mandeepkang1981,

This can be a starting point Tailored Audiences  that lists 3 different methods to ingest audience data into Twitter for ad targeting. First is ofcourse based on PII data (email/phone# from offline sources, etc.) ingestion into Twitter's interface and Twitter matches (email -> Twitter handle) internally. Rest are online/behavioral based on web and mobile app tracking. Hope this helps!

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3 Replies

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Correct answer by
Level 3

Hi mandeepkang1981,

This can be a starting point Tailored Audiences  that lists 3 different methods to ingest audience data into Twitter for ad targeting. First is ofcourse based on PII data (email/phone# from offline sources, etc.) ingestion into Twitter's interface and Twitter matches (email -> Twitter handle) internally. Rest are online/behavioral based on web and mobile app tracking. Hope this helps!

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Level 10

Hi mandeepkang1981,

Were you able to get make progress in this regard?

Thanks,

Gaurang

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Level 2

Gaurang Mathur​ Yes, I think we have made some progress.

Thanks!