Campaign Pixels : What to implement in the GAID/IDFA placeholder

[RaghavendraM]

Hello All,

Can some one help me with Mobile campaign pixels. I am not getting any information on what values I have to replace in the placeholder of GAID/IDFA. I have to place the below pixel in the DCM  but concerned about the GAID/IDFA part as google support is also not helping.  

https://swiggy.demdex.net/event?d_event=imp&d_src=<datasource_id>&d_site=<siteID>&d_creative=<creati...

I would really appreciate if someone shares the insight.

Best,

Raghav

[shweta_singh]

Hi @RaghavendraM 

The link below contains excellent information on collecting media data in audience manager using pixelling method.It includes information about mobile as well.

https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager/collecting-media-data-in-aam...

You can also refer to below link for more information on mobile app marketing.

https://www.rohankapooronline.com/2019/03/mobile-app-marketing-with-adobe.html

Regards,

Shweta

[RaghavendraM]

Hi @Deleted Account,

Thanks for the valuable links but my concern is, In the place of <GAID>/<IDFA> I am supposed to put the 32 character value but Google's DCM team is not helping me because of privacy reason. Now If I dont enter the value in d_cid_ic=20914/20915%01<GAID>/IDFA how I am going to get the devices ID's and without device ID's I cannot do the ID stitching. 

Please share your insight as I have the important campaigns going live this weekend.

Best,

Raghav

[shweta_singh · Accepted solution]

Hi @RaghavendraM ,

You can try and use device Id macro in pixel but you need to confirm,if your ad server supports the Device ID macro.For e.g.

d_cid_ic=20914/20915%01[DEVICEID]

Regards,

Shweta