Hello team,
Hoping someone could help me understand why our onboarded trait metrics do not seem to change.
Setup overview:
- An ID sync with CRM ID is occurring when authenticating onsite into a global data source.
- Traits are set with a target data source. We have multiple inbound files, target data source used to avoid unwanted overwrites.
When viewing the device ID settings, our unique trait realizations & total trait populations never change. My assumption was these would scale over time as customers authenticate and an ID sync is performed against our CRM ID. See image below:

Then when we view the Cross-Device ID view, our total trait population is all of the records we posted in our inbound file, but unique trait realizations do not fluctuate,

thanks!