Multiple customer id's to same ECID/MCID

[#1]

Hi All,

Can you help me understand if we can associate multiple customer id's (CRM ID's) to single MCID?

Use case (not exact) is we have one authenticated user, but he will have multiple profiles (say netflix example), so we need to able to target at profile level.

He will be using same device/same browser/same login to access these multiple profiles, so considering these, how can we use MCID + customer id concept to distinguish profiles?

We are using Audience manager, Anaytics, DTM and Target.

Cheers,

Vivek

[#2 · Accepted solution]

Hi Vivek,

I would recommend reading Adobe Audience Manager's Profile Merge Rules documentation.  The document explains merging authenticated and unauthenticated profiles. I would also recommend going through Profile Link Device Graph Use Cases to solve your particular use case.

Hope this helps!

Best,

Gaurang

[#3]

Hi Guarang,

I'm finding a similar issue in a new data source implementation that I'm working on. Our backend systems have a nested structure, with one person ID referencing multiple profiles, and we want to target messaging at that profile level on a landing page. Is it better to create a new ID that is at that profile level (so that one person is represented by multiple profile IDs) or to use the person ID and bring in profile data in Target parameters to drive personalization?

Thanks for the help!

Best,

Kayleigh