Wanted to check on this forum if we have LiveRamp with Audience Manager integration in place? For instance should we send all data to LR and then LR will automatically send data to AAM? Should we send data to both LR and AAM? IS there a difference between the data we are sending to each tool?
AAM can be integrated with Liveramp to onboard data using a Liveramp's data onboarder.
I have some questions on this integration:
1) How do you get data in Liveramp? What kind of data resides in Liveramp, is that offline or online or both?
2) What ID are you sending to Liveramp? Is that your own customer ID? If yes, does liveramp sync that customer ID with the device ID?
3) Do you have a sign in/form submission functionality on your web properties to collect unique customer IDs from users?
I would recommend to get data onboarded to AAM directly and keep liveramp data separate, and then both types of data can be combined while creating segment. Getting data directly from your first party source to AAM will give you some level of flexibility in terms of profile merge rules, file cadence and sending full file vs deltas.