Hello,
I am currently encountering a volume problem when building my segments.
Example :
So what we have is mutually exclusive segments, but when we check the audience in the activation tool, it seems that they are overlapping
Another example : When this first step is done, we create sub segments based on the device ownership
So the only thing that differs between a segment to another, is adding a trait regarding the device ownership (based on the user-agent). But looking at the audience volumes, we have almost exactly the same audience volumes (in reality we have 6 or 7 subsegments) and they have between 90 and 100% overlap between them.
Also one of the thing we see is that the sum of the subsegments (Segment A x Samsung + Segment A x Iphone + ...) is way bigger than the Segment A population. Furthermore, in the activation tool, there is not a 100% overlap between a Sub-segment (Segment A x Samsung) and it parent segment (Segment A)
I'd like to specify that it is not our first time with AAM, we are a team of experimented consultants with the tool and we have been operating campaigns using the same methodology to build the segments for years. For example, the Device segments are the ones we have already been using in past campaign and they work well.
The things we cannot explain :
We have tried a lot of things so please let me know if you need more information in order to detect the issue !
Solved! Go to Solution.
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Hi Marie,
I think the overlap exist if the brackets are missing in the first segment's definition.
Consider replacing "trait_for_page_1 OR trait_for_page_2 AND NOT trait_for_page_3" with "(trait_for_page_1 OR trait_for_page_2) AND NOT trait_for_page_3".
Let me know if that helps.
Hi Marie,
I think the overlap exist if the brackets are missing in the first segment's definition.
Consider replacing "trait_for_page_1 OR trait_for_page_2 AND NOT trait_for_page_3" with "(trait_for_page_1 OR trait_for_page_2) AND NOT trait_for_page_3".
Let me know if that helps.