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Implementing pixels in adwords


Level 1

My adobe rep wants me to implement tracking pixels in adwords.

He gave me two urls but in adwords there is only one space to do this work(tracking template field)

Anybody done this?

Impression Pixel:



Click Pixel:

http://demdex.net/event?d_event=click&d_src= 12345 &d_site=siteID&d_creative=creative_id&d_placement=placement_id&d_campaign=campaign_id&d_rd=encoded_redirect_URL

Overview: https://marketing.adobe.com/resources/help/en_US/aam/click-data-pixels.html

2 Replies


Employee Advisor


Thank you for reaching out to us.

I understand that you are trying to implement AAM pixels.

I am not 100% sure how Adwords UI look like but you need to use only one pixel at a time i.e. if you are tracking impressions only then use impression pixel and if you want to track click activity then use click pixel.

I hope that provides some direction to this, please feel free to revert with any question which you might have.



Hi johnl87222593

Here is some more additional info on implementing tracking pixels but yes as mentioned by Ankita,you need to use only one pixel at a time.

Collecting media data in AAM using pixeling the creative method