Can I get some case studies on impact of AAM on media campaigns? How does a DMP helps a brand which runs regular media campaigns on DSPs (like Google, Facebook etc.). My team is looking to study the returns a brand can get out of AAM.
Any help would be appreciated.
tushart16 not sure about specific examples around media campaigns but we have a customer showcase page with Audience Manager customer stories that may help you - please see https://www.adobe.com/customershowcase.html?filters=csProduct_252Fmc_252FaudienceManager&page=1
Customer Showcase and Product Success Stories | Adobe