Hello,
Can someone please explain what the benefit of the ID sync is in a data feed?
Note: If this Data Provider has provided Audience Manager with an ID sync call, Audience Manager will activate their ID sync on your behalf. This is recommended in order to ensure the highest possible match rate with the data provider. Clear the "Turn on associated ID sync when subscribing to this feed" check box if you want to deactivate the ID sync.
Why would I want to deactivate the ID sync?
Thanks. Glenn