Thanks Gaurang,
Sadly, your information doesn't help me with my issue
. Maybe I didn't explain myself clearly, so I try now: I don't want to use analytics as an AAM destination (actually I will "export" the audiences to Google's DFP), but the thing I'm not understanding at all is how to reference that the variable I'm using in a trait is the one sent by analytics.
This far I know it's possible to send Adobe analytics data to adobe audience manager, to use it in this last tool to create traits, right? My trouble is how when i say in a trait to use the variable "eVar5" Audience Manager knows where to look for that "eVar5". I've noticed that in traits it requested to pick a datasource, but in the set-up of a datasource there is no reference to the source of the information either.
So, to sum up, the question is: how, once SSF' set-up is ready, I can grab the data and use it to create traits/segments?
Until now, with all the reading I've done, I still can't understand this "last step" that is using the data received from analytics to create traits.
Maybe I'm all wrong with my understanding of the ecosystem, so any help will be really appreciated
.
P.S.: The global plan I'm working on is to collect info. from my website with Adobe Analytics, then crate traits/segments with that data (sent by Server Side Forwarding), and then set up Google's DFP as an Audience Manager destination.