How often does profile merge rule "Authenticated Activity" graph update?
It sounds like the rule is quite recent. You should see the active user % go down with time as your active userbase has a chance to go to your platform using their other devices. Let me know if you need further help.
We have not yet applied/selected the new email id and saved it in profile merge rule setup. It is just collecting data right now and not being used.
You can create up to 3 different profile merge rules with cross-device data sources. Please note that:
Below points may help you troubleshoot the newer rule:
Hope this helps.
One more question. I have more than 1 authenticated profile option. Userid and Emailid. Userid is an older id which is showing a large number of cross device customers and small amount of active customers. This is normal because this helps me realized a match rate.
However, I have created a new id called Emailid. The logic is similar to Userid however, it captures a larger net of authenticated users. The issue is that I am getting a 98% match rate. Is this because something is not implemented correct or is this a limitation of AAM where only 1 id is able to show full net of cross device users.
Please see screenshots below.