How is it possible to have AAM to destination match rates over 100% in a destination?
So we are sending to a destination about 500K, and the destination receives about a 1mm. We are looking at the addressable audience size in AAM and destination is looking at uniques but shouldn't be then even smaller match rates? How is it possible for a destination to receive a higher number of records? Again, we are looking at the addressable audience size and the destination looking at uniques.
We do not have any option to set the TTL in Destination in AAM UI, we have start and end date to send segments to Destinations.
Is that TTL on the actual destination's platform end? If yes, then mismatch in the TTL could be the reason.
I would recommend you to raise a support ticket to get this investigated. Ask team to check destination configuration settings and have a look at trend for that destination, what is the average match rate for that type of destination in general.
We are looking at addressable audience size and our s2s destination is looking for the uniques. I’m not sure about the lookback period yet.
Could it be a reason for the higher audience size that TTL in AAM set to 6, and TTL in destination is 60? Do we have to align with the destination prior campaign to ensure we have the same TTL for each segment?