Im familiar with how pixel tracking works but I have a doubt related to which type of event could be tracked from Google Ads & Facebook. Is it "imp", "click" or both of them. I'm aware there is only one field to fill with macro tracking
I think only "click" is allowed for both destinations ( Google Ads & Facebook). Am I right?
Thank you all!
Yes, you can track both impressions and clicks only through the DSP. In both Google Ads and Facebook you can only track clicks.
Only through the DSP but not in Google Ads.
In google Ads only clics are available
For Google, you can track both impression and click using adobe pixel.