Frequency setup behavior - After clearing Browser cookies

MA1985CG

01-05-2020

Hi,

 

Just want to check how frequency setup will work once user clears the browser cookies.

 

Let's say, if i set the frequency as 5 to limit the no.of times view user qualify for the segment based on analytics value. If user viewed 5 times, then user should drop out of the segment.

 

When we have this setup "clear cookies every time when i close the browser".. How the frequency setup will work? Will it remove the remove the user after 5 times if we have profile merge rule setup as "

 

Thanks

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Answers (1)

Answers (1)

snielson

Employee

01-05-2020

Hello,

 

The recency/frequency is stored on the profile with the trait. If your relying just on the non-authenticated ID (AAM UUID), and the cookie is cleared after they close the browser, that device will be seen as a entirely new user the next time they come back. However, if they authenticate on the site, and the trait is on their cross-device ID this will not be wiped even after clearing their demdex cookies.

 

Regards,

Shane