How do I create a custom AAM audience in Twitter? I already have a S2S integration from AAM to Twitter. Does anyone have any documentation on how I can use this audience in Twitter?
This can be a starting point Tailored Audiences that lists 3 different methods to ingest audience data into Twitter for ad targeting. First is ofcourse based on PII data (email/phone# from offline sources, etc.) ingestion into Twitter's interface and Twitter matches (email -> Twitter handle) internally. Rest are online/behavioral based on web and mobile app tracking. Hope this helps!