Facebook WCA Integration




Regarding Facebook Integration, would appreciate if you help me how to set up the integration appropriately.

Actually, the way to set up URL destinations for Facebook we were told by Adobe Consultants 2 yers ago is different from Facebook WCA Integration instruction (https://marketing.adobe.com/resources/help/en_US/aam/facebook-wca-integration.html). And the followings are the differences between our current methodology and Facebook WCA Integration:

1.     Basic Information > Select the Auto-fill Destination Mapping check box, then select Segment ID.

2.     Data Export Labels > Select the option This destination may enable a combination with personally identifiable information (PII).

3.     Configuration > URL type: Select Website audience for social platforms.

4.     Configuration > Serialize: Select Enable.

5.     Configuration > In the Base URL and Secure URL field, enter the Facebook WCA pixel.

6.     Configuration > Delimiter: ,

My question is whether above 6 steps are mandatory or optional.

1 and 5 (Auto-fill Destination Mapping function) seem to be optional as well as 2 and 6 (Serialization).

Thus, my assumption is that only 3 and 4 are mandatory...

but would be great if you tell me whether my assumption is correct or not.

Thank you for your cooperation in advance.



Accepted Solutions (1)

Accepted Solutions (1)



Thank you so much for your response.

First of all, please let me rectify my previous post:

INCORRECT: as well as 2 and 6 (Serialization)

CORRECT: as well as 4 and 6 (Serialization)

Anyway, it seems to be better for us to follow the outlines in the article. Thank you.

Lastly, would appreciate if you let me know whether we should rectify our current and past Facebook Integrations that have been configured by the obsolete steps or not.

Is it okay for us to assume that our current and past Facebook Integrations have already failed to be integrated w/ Facebook Ads?

Many thanks,

Answers (2)

Answers (2)




Hello arichikat97892872,

As per my experience, I would recommend you to modify all existing URL destination as per the new guidelines because we have heard is few accounts that the old integration doesn't work all the time.

I hope that answers your question, please let me know for any additional question on the given matter.




Hello arichikat97892872​,

Thank you for reaching out to us!

FB URL destination is a custom setup and all the mentioned steps are as per use case but Auto-Fill Mapping ID field and URL type (Based and Secure URLs) are the mandatory ones.

Rest things in the mentioned article are required as is, please follow the steps outlines in the article while setting up FB URL destination.