Hi,
Regarding Facebook Integration, would appreciate if you help me how to set up the integration appropriately.
Actually, the way to set up URL destinations for Facebook we were told by Adobe Consultants 2 yers ago is different from Facebook WCA Integration instruction (https://marketing.adobe.com/resources/help/en_US/aam/facebook-wca-integration.html). And the followings are the differences between our current methodology and Facebook WCA Integration:
1. Basic Information > Select the Auto-fill Destination Mapping check box, then select Segment ID.
2. Data Export Labels > Select the option This destination may enable a combination with personally identifiable information (PII).
3. Configuration > URL type: Select Website audience for social platforms.
4. Configuration > Serialize: Select Enable.
5. Configuration > In the Base URL and Secure URL field, enter the Facebook WCA pixel.
6. Configuration > Delimiter: ,
My question is whether above 6 steps are mandatory or optional.
1 and 5 (Auto-fill Destination Mapping function) seem to be optional as well as 2 and 6 (Serialization).
Thus, my assumption is that only 3 and 4 are mandatory...
but would be great if you tell me whether my assumption is correct or not.
Thank you for your cooperation in advance.
Regards,
Archie