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Does Profile Merge Rules capture a second device if it has not been authenticated?

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Level 5

Good morning,

I think the answer to my question is no but I want to be sure.

If I create a segment with a Profile Merge rule and user one has three devices but has only authenticated on device one does the system capture device two and device three?

Please let me know. Thanks. Glenn

1 Accepted Solution

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Correct answer by
Employee

Hello Glenn,

You are quite right. In your example, Audience Manager will not tie devices 2 & 3 to a user's profile (until the time when the user authenticates on these devices). We would need a common identifier to tie the user's devices together. This common identifier is the user's Customer ID which is synced with Audience Manager IDs on an authentication event.

Thanks,

Leticia

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Correct answer by
Employee

Hello Glenn,

You are quite right. In your example, Audience Manager will not tie devices 2 & 3 to a user's profile (until the time when the user authenticates on these devices). We would need a common identifier to tie the user's devices together. This common identifier is the user's Customer ID which is synced with Audience Manager IDs on an authentication event.

Thanks,

Leticia