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Does AAM oust users from segments?

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javimillan
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javimillan
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06-09-2017

If we have the scenario below:

  • Segment 1 with Trait A and not Trait B.
  • Segment 2 with Trait A and Trait B.

There is a user on Segment 1 because he has qualified trait A but not B. If he qualifies trait B:

Does he quit Segment 1?

Does he belong to both segments?

Thanks in advance for your help.

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javimillan
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06-09-2017

Hello

So If I understood you correctly, the sequence would be:

  1. The user belongs to Segment 1.
  2. The user qualifies trait B.
  3. The user quits Segment 1 and joins Segment 2.

I am sorry to insist, but the part of quitting a segment is pretty important for our project. How often is segment belonging evaluated? Every time a user qualifies a trait?

Thinking about these doubts makes me wonder the behaviour of AAM in another scenario. If a segment is defined by traits A and B and after some time, those traits are replaced by traits C and D. All the users a re-evaluated after changing the segment?

Many thanks for your help and best regards.