I just subscribed to a public 3rd party data feed in the marketplace and I was wondering when I would begin to see the overlap against our unique users and the providers users. Also, what are the best practices to look at overlap from 1st party traits and 3rd party traits?
Please advise. Thanks. Glenn
It shows the overlapped uniques as soon as you subscribe for overlap reporting.
It is not necessary that it will always show an overlap.
If it is not showing an overlap, then that means the data is separate and unique between your AAM instance and provider's data.
Thanks. But I don’t even have the ability to select 3rd Party Data.
Also, it’s highly unlikely that Subways traits don’t match any of the Food, Fast Food, Quick Service Restaurants traits. Thoughts?