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Daily difference population between segments in AAM and Facebook destination.

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Ciber1948
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Ciber1948
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Ciber1948
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13-04-2021

Significant daily difference in population between segments in AAM and Facebook destination created the same day. Does anyone have and explanation why this might be happening?

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Rachit_Sachdev
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Rachit_Sachdev
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03-06-2021

Hi @Ciber1948 ,

 

What kind of Facebook destination are you using- URL based or People based?

Please make sure that the  Facebook pixel call is being fired upon a visitor's successful qualification for the segment based out of AAM. 

 

-Rachit