Would love to get a perspective on best practices regarding segmentation and creating segments. I have my Analytics, Audience Manager, and Campaign connections established to share data, my question: Is it better to create the segments in AAM and share? or better to create in Analytics and share?
an example scenario: I would like to tag visitors of a specific web page as "Webpage Visitors" to be able to send them email campaigns later on, but also create reports based on page visits.
What would be the best practice for creating the segment?
To answer your question, I dont care about historical data, so with that being said, as i understood it, the recommendation is to set up the segment in AAM.
Question: Do I need MID and Declared ID in Campaign? I currently see this one config: Recipient - Visitor ID, target: Recipient, Rec Key: trackingLog/SourceID......I am assuming this is the Declared ID part?
Context: I am picking up this configuration from someone else, i was not present when Adobe helped set up the configuration.