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Combining segments into segments on AAM

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Level 1

Hello!

I would like to know if it is possible to combine different segments into one on AAM, instead of combining traits.

For example:

Segment 1: Visitors of page A OR Visitors of page B

Segment 2: Buyers of product A OR Product B

I want to create segment 3: Segment 1 AND NOT Segment 2

Is this possible? How can I set-up this rule?

Many thanks!

Maria

1 Accepted Solution

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Correct answer by
Level 3

You'll have to create a new segment, the segment rule would look similar to this:

(Visitors of page A trait OR Visitors of page B trait) AND NOT (Buyers of product A trait OR Product B trait)

Otherwise you could combine Segment 1 & 2 in the destination itself.

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1 Reply

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Correct answer by
Level 3

You'll have to create a new segment, the segment rule would look similar to this:

(Visitors of page A trait OR Visitors of page B trait) AND NOT (Buyers of product A trait OR Product B trait)

Otherwise you could combine Segment 1 & 2 in the destination itself.