I would like to know if it is possible to combine different segments into one on AAM, instead of combining traits.
Segment 1: Visitors of page A OR Visitors of page B
Segment 2: Buyers of product A OR Product B
I want to create segment 3: Segment 1 AND NOT Segment 2
Is this possible? How can I set-up this rule?
You'll have to create a new segment, the segment rule would look similar to this:
(Visitors of page A trait OR Visitors of page B trait) AND NOT (Buyers of product A trait OR Product B trait)
Otherwise you could combine Segment 1 & 2 in the destination itself.