Click pixel vs impression pixel

[#1]

Hi,

I am going through SPP videos on AAM.

Section  : AAM Advertiser Tagging and Tracking has a video "Tagging Media Ads".

It discusses Click pixel and impression pixel.

1. Is it that Impression is the advertisement and on clicking the Impression, user will be navigated to the actual web site?

2. What exactly is a pixel? Is it an area of web site where we want to track the activity, like an MBox? Or pixel is the Java Script code?

3. It it that a Pixel could be either Click pixel or impression pixel and there is no third variety?

Kindly suggest.

Thanks,

Rama.

[#2 · Accepted solution]

1. Since we use an image html tag and in the source we provide demdex URL to send data to AAM servers. It is not an actual image but a blank image of height 1 pixel and width 1 pixel.

<img src="https://<yoursubdomain>.demdex.net/event?c_events=test-hyphen&c_prop67=make%3Aabarth&prop67=make%3 Aabarth" height="1" width="1">

2. Click pixel is something that gets fired on clicking, impression pixel is fired on impression. Now it is as per you how you implement/customize on a page to send data to AAM.

[#3]

Hi Rama,

When you create a rule based trait you create it from a rule or signal, like "color"="blue" or "country"="US".

In order to pass these signals to AAM one method is to add a pixel with this data on the site, and making event calls. It can be a blank image tag of 1*1 pixel or can be a JS code, anything will work. Following are examples to embed that on a page to collect real time data in AAM:

<script src="https://<yoursubdomain>.demdex.net/event?c_events=test-hyphen&c_prop67=make%3Aabarth&prop67=make%3Aabarth"></script>

<img src="https://<yoursubdomain>.demdex.net/event?c_events=test-hyphen&c_prop67=make%3Aabarth&prop67=make%3Aabarth" height="42" width="42">

When applied like this on a web page, it sends data to AAM :

Thanks,

Varun Kalra

[#4]

Hi Varun,

I was wondering whether you could help? I’m trying work out how to go about implementing the click pixel rather than the impression pixel which I’ve already integrated.

I found the following page:

https://marketing.adobe.com/resources/help/en_US/aam/click-data-pixels.html

Which outlines the various key/value pairs I can add to the request url. However, my question is, can I structure a text link in the following fashion to track clicks:

<a href="http://client.demdex.net/event?d_event=click&d_creative=1001&d_rd=http%3A%2F%2Fadobe.com%2Fcallback%...">Click here</a>

Alternatively, how do I go about configuring the click pixel when there is an image involved ie. Would the following work:

<a href="http://client.demdex.net/event?d_event=click&d_creative=1001&d_rd=http%3A%2F%2Fadobe.com%2Fcallback%..."><img src=”http://www.somedomain.com/some_image.jpg” alt=”Some image” /></a>

Thanks a lot for your help on this,

Adam

[#5]

Hi Varun,

Appreciate your revert.

Out of the following 4 questions of mine, I could not understand answers to 2,3, and 4.

1. What is "1*1 transparent data pixel"?

2. What is the relationship between  Click pixels and Impression pixels?

3. Is it that Impression is the advertisement and on clicking the Impression, user will be navigated to the actual web site?

4. It it that a Pixel could be either Click pixel or impression pixel and there is no third variety?

Kindly suggest.

Thanks,

Rama.

[#6]

Hi Gaurang,

Appreciate your revert.

1. What is "1*1 transparent data pixel"?

2. What is the relationship between  Click pixels and Impression pixels?

3. Is it that Impression is the advertisement and on clicking the Impression, user will be navigated to the actual web site?

4. It it that a Pixel could be either Click pixel or impression pixel and there is no third variety?

Kindly suggest.

Thanks,

Rama.

[#7]

Hi Rama,

Pixeling is 1*1 transparent data pixel used to send client side browser data to a server.

Click pixels share click information with the tracking server. Read the article for understanding the functioning and configuring click pixels. Capturing Campaign Click Data via Pixel Calls

Impression pixels share ad impression data when ad is completely loaded on page etc.. Know more here - Capturing Campaign Impression Data via Pixel Calls.

Thanks,

Gaurang

[#8]

Hi all,

Kindly answer my queries.

Thanks,

Rama.