Can you insert Target audiences into URL?

Avatar

Avatar
Level 1
OMGAudiences
Level 1

Likes

0 likes

Total Posts

1 post

Correct reply

0 solutions
View profile

Avatar
Level 1
OMGAudiences
Level 1

Likes

0 likes

Total Posts

1 post

Correct reply

0 solutions
View profile
OMGAudiences
Level 1

12-10-2020

Looking to run a split test using other data overlays in a complementary solution.

 

Is there a way to randomly split the traffic in Adobe (Target or AAM) and insert that designation in the URL under "Campaign=" or some other parameter?

 

Thank you!

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Give Back 3
Employee
shweta_singh
Employee

Likes

58 likes

Total Posts

153 posts

Correct reply

68 solutions
Top badges earned
Give Back 3
Give Back
Boost 50
Boost 5
Boost 3
View profile

Avatar
Give Back 3
Employee
shweta_singh
Employee

Likes

58 likes

Total Posts

153 posts

Correct reply

68 solutions
Top badges earned
Give Back 3
Give Back
Boost 50
Boost 5
Boost 3
View profile
shweta_singh
Employee

12-10-2020

Hi @OMGAudiences ,

 

We can split the traffic in audience manager using audience lab for testing creatives across destinations.

Audience Lab create mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations(S2S/URL).

 

More Information about audience lab and its usage is given here.

 

Regards,

Shweta

Answers (1)

Answers (1)

Avatar

Avatar
Affirm 3
Level 2
JoshEisikovi
Level 2

Likes

6 likes

Total Posts

6 posts

Correct reply

3 solutions
Top badges earned
Affirm 3
Boost 5
Boost 3
Boost 1
Affirm 1
View profile

Avatar
Affirm 3
Level 2
JoshEisikovi
Level 2

Likes

6 likes

Total Posts

6 posts

Correct reply

3 solutions
Top badges earned
Affirm 3
Boost 5
Boost 3
Boost 1
Affirm 1
View profile
JoshEisikovi
Level 2

13-10-2020

Hi @OMGAudiences 

From a Target perspective, you can split the traffic allocation between experiences in a given Target activity.

 

More details here, step 10.

 

Thanks

Joshua