Can we use SSF and DIL Together

[#1]

Our end goal is to add more offline attributes for the products like color, season, product name long etc once users click on the Product detail page. But those values are not present in the data layer of analytics call and we want to create traits based on these additional attributes in AAM.

So will that be a good practice of adding DIL code to capture those attributes only on product detail page?. Is that advisable?. What will be the implication if we have both SSF and DIL together?

/Keerthi

[#2 · Accepted solution]

Hi Keerthi,

If you have AA and AAM both, then SSF is recommended implementation method.

Since SSF is enabled on the report suite, so you will have to use a different report suites on those pages or section of sites where you want to implement DIL.

If you are planning to use AAM DIL on some sections of the site, then make sure that there should not be 2 calls to AAM servers (one from SSF and one event call from DIL).

Otherwise, we would recommend to add these additional attributes in some AA variables and stick to SSF. You will have to define them in AA implementation.

Thanks,

Varun Kalra

[#3]

You can also leverage DCS APIs to collect data from a page. You need to create your own pixels and apply them on the product page:

Check this doc: DCS Event Call APIs

Thanks,

Varun Kalra