Audience Manager integration

[marcoh97762421]

Hi all,

I'm quite new in the Adobe world and I have a question about the integration/implementation from the Audience Manager on my website.

Is it the same way like I can Integrate AA (push the JavaScript to the website with Launch)? Or how does it work?

Thanks a lot

Best regards

Marco

[Varun_Kalra · Accepted solution]

Hi Marco,

Welcome to Audience Manager community!

That is correct it is the same way you implement AA library (JS) or install a tool/extension from Launch.

But, actually there are number of ways AAM can be implemented, that depends upon what you already have.

If you already have Launch and AA, then you can implement it as server side forwarding (SSF). That way you can send the data to your AAM instance from AA implemented on a web page/app to your AAM in one web beacon from AA. Later on you can also send segment data from AAM back to AA for analysis and reporting.

Check this forum thread where we were discussing these points:

Re: How can I implement AAM through adobe launch with using adobe analytics?

Thanks,

Varun Kalra

[marcoh97762421]

Hi Varun,

Thanks for you fast reply!!

In our case a customer want to implement it with Tealium. So I found an extension for the AAM. So does it mean that Tealium will push the JS Library to the website?

Because the Question from the customer is:

• What exactly is implemented via Tealium (JavaScript: Yes or No)

[Varun_Kalra]

Hi Marco,

Yes it will be ultimately the AAM DIL code library that is a JS file.

It is similar to appmeasurement.js library that we have for Adobe Analytics.

Thanks,

Varun Kalra

[marcoh97762421]

Dear Varun,

Thanks a lot :-)

best regards

Marco