Audience exchange with other marketing platforms

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liz17594233

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liz17594233

liz17594233

03-01-2018

Hello, I have a question regarding AAM integration. Not sure if anyone has done any integrated between AAM and Sales Force Marketing Could(email delivery platform)  through a CRM ID? The goal is to tie email touch-points/engagement information with web behavior data for a specific audience identified in AAM. Has anyone done anything similar before?

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dsrehan3

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dsrehan3

dsrehan3

07-01-2018

Hi,

Since Salesforce have got their own DMP, I doubt there would be an out of the box integration of Salesforce email delivery platform with Audience Manager.

In my opinion, the best way to integrate these would be through a standard ID Sync process of AAM where Salesforce/email hashed ID would be considered a CRM ID.

You might want to check out the Customer ID method of ID Sync in Adobe's documentation for details on the ID Sync process.

I have done the similar thing in the past for integrating with Oracle.

Cheers,

Devinder