Apple just announced that IDFA is now going to be opt-in as of iOS14 – what impact will it have on activating segments to app based destinations?

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Varun_Kalra

MVP

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Varun_Kalra

MVP

Varun_Kalra
MVP

14-07-2020

Hi,

 

I have few questions regarding Adobe's point of view on Apple's recent announcement on IDFA:

 

1) What impact will it have if mobile based segments are mapped to destinations that receive IDFAs? Will AAM gets restricted for performing device ID sync if a user does not allow tracking in app? 

2) Will impact the customer ID sync? If the customer has 2 mobile devices and the app in both the devices is opted-out for tracking? Can we still stitch those 2 devices of a user under one profile with customer ID sync and Profile Merge rules?

 

Thanks,

Varun Kalra

 

 

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